Warning: Riding to work is habit forming
National Ride to Work Day on Wednesday, October 15 saw more than 120,000 people around Australia register.
A survey of cyclists who took part in the 2007 National Ride to Work Day showed that 29% of new riders are still riding to work five months later. Eighty seven percent of new riders reported that the event had a positive impact on their readiness to ride to work with 42% indicating that the event had influenced their decision to ride to work.
Seventy four percent of other riders reported that the event had a positive impact with 49% indicating that the event had motivated them (to resume, continue or ride more frequently).
Eighty eight per cent of respondents had either progressed in their readiness to ride to work or had maintained the riding to work habit established prior to the event.
For more on ride to work go to www.ride2work.com.au
Scource: BQ newsletter. Nov/Dec 08.